Mal Warwick | Donordigital Senior Account Executive Wendy Marinaccio Husman joined forces with Jeanne Horne of Share Our Strength, to present a dynamic session on “Growing Your Sustainer Program” at Blackbaud’s BBCON 2015 in Austin in October.
The session covered numerous facets of growing a sustainer program with a discussion of strategies for retention, stewardship, and upgrades. Wendy and Jeanne outlined No Kid Hungry’s multichannel promotion of monthly giving, with efforts spanning email, online advertising, social, direct mail, and telemarketing. They provided exclusive examples for how to improve retention, create a communications calendar for monthly donors, and more.
Here are the presentation slides:
